The next MacBook Pro could contribute to growth in OLED displays for laptops, but Apple has not confirmed a move to this technology. According to Counterpoint Research forecasts, shipments of OLED panels for notebooks could rise by 50% in 2026 compared with 2025. The firm links this growth to Apple’s expected adoption of OLED and demand for premium AI-focused PCs.
These figures describe a market, not future MacBook Pro sales. They confirm neither the specifications of a new Apple computer nor its announcement date. They do, however, show why the possible arrival of a major manufacturer in this segment is attracting attention.
Advanced displays grow despite an overall market decline
Counterpoint forecasts an 11% increase in shipments of advanced notebook displays in 2026, while shipments of laptop displays overall could fall by 3% year over year. The anticipated growth would therefore not be spread evenly across the market: it would be concentrated in premium display technologies.
Within this advanced segment, OLED could gain ground over MiniLED. According to the firm’s projections, OLED’s share of shipments would rise from 56% in 2025 to 75% in 2026. MiniLED’s share would move in the opposite direction, from 44% to 25%. These are shares of advanced display shipments, not of all laptop PC displays. The projected decline in MiniLED’s share does not mean it will disappear.
What Counterpoint expects from the next MacBook Pro
Counterpoint cites the anticipated adoption of OLED in the next generation of MacBook Pro as one driver of this increase. Reports attributed to Bloomberg also suggest a presentation around October 27, featuring a touchscreen and a redesigned, significantly lighter chassis. Apple has not confirmed these specifications or the timing.
The distinction matters: the shipment forecast covers OLED panels across the industry, while information about the future laptop remains expectation or rumor. The report does not allow the entire 50% growth forecast for 2026 to be attributed to Apple alone.
Why tandem OLED figures in the forecast
Counterpoint also highlights the role of technical and manufacturing advances. Among them, tandem OLED architectures can improve panel brightness, power efficiency and longevity. Apple already uses this technology in the iPad Pro, where two OLED layers work together to deliver higher brightness across the display.
A similar two-layer architecture is widely expected for future 14- and 16-inch MacBook Pro models. That possibility does not, however, confirm that the models will include it. The real-world performance of any new models will need to be assessed from announced products rather than inferred solely from the technology’s capabilities.
Growth expected beyond 2026
Counterpoint forecasts a further 24% increase in shipments of OLED panels for notebooks in 2027. For the 2024–2030 period, the firm projects a compound annual growth rate of 26% for those shipments and 35% for panel revenue. These estimates extend the expected trend without guaranteeing that it will materialize or specifying the price of future MacBook Pro models.
FAQ
Has Apple announced an OLED MacBook Pro?
No. Based on the available information, Apple’s adoption of OLED is expected, but no official announcement from the company confirms it.
Would the MacBook Pro alone explain the projected increase?
No. Counterpoint also cites demand for premium AI-focused PCs and advances in OLED technology.
Would MiniLED disappear from laptops?
The report does not say so. It forecasts a drop in MiniLED’s share of advanced display shipments, from 44% in 2025 to 25% in 2026.
Final considerations
Counterpoint’s forecasts point to strong OLED growth in premium laptops. A MacBook Pro equipped with the technology could contribute alongside other premium PCs. For now, the figures remain industry projections, and the specifications of Apple’s future computer have yet to be confirmed.
Hello, I’m Salvatore and I’m in charge of CertiDeal’s international development, as well as all SEO activities across our different European markets. I’m passionate about IT and technology, especially everything related to the world of iPhones and Samsung devices.
